Baby, Child & Parent


Whether you’re a new or experienced parent, discover our full range for babies and toddlers, whatever stage they’re at

Follow on milk

For baby's next steps

Your little one's growing fast – support their normal development with these follow-on milks from trusted brands, including one made from goat's milk

Shop milk and formula

Yummy for little tummies

Yummy for little tummies

As your baby moves away from milk, treat them to these delicious snacks and meals – from finger food to squeezy pouches and pots of flavour

Shop baby food & drink

For natural parents

For natural parents

Keep baby's skin soft, clean and comfortable with these natural and plant-based essentials

Shop bathtime and toiletries

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Ellas kitchen baby products

Made for tiny tums

Discover yummy organic Ella's Kitchen meals and snacks for every step of your little one’s weaning journey

25% offSelected HiPP skincare

A gentle, dermatologist-approved skincare range specially made for sensitive baby skin.*

*With organic almonds and no alcohol, PEG, parabens or allergenic fragrances. In accordance with Cosmetics Regulation. Offer applies to delivery/collection slots between 7 June-4 July 2023. On selected lines only. Subject to availability.