Website Cookies

We're constantly working to optimise our website for customers, so that you view what's most relevant to you. These cookies are used to power our testing tool that allows us to show different versions of the same page to different visitors, so we can assess which page layout is best.

For Privacy Policy click here.

These are essential cookies that support the technical functionality of our website.

Waitrose uses Bazaarvoice to collect and display product reviews on waitrose.com. Product reviews are very important to us, they help customers make informed choices about the products they may be interested in purchasing.

For Privacy Policy click here.

To opt out of the cookies click here

Waitrose uses Live Agent, part of Salesforce Service Cloud, to connect with customers and visitors to waitrose.com in real time through a web-based, text-only live chat.

For Privacy Policy click here.

We use Google Analytics for tracking and reporting of website traffic. This information can be used to gain customer insight and improve the way our site works. Google Analytics does not collect any personal information.

For Privacy Policy click here.

To opt out of the cookies click here.

We use Google Tag Manager to manage web page code used for tracking and analytics on our websites.

Our business partner Adobe uses analytics software to help us and them to take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. This information helps us to make improvements to our website, the shopping experience and marketing campaigns.

The data stored by these cookies can be seen only by the relevant teams at Waitrose and Adobe, and never shows any confidential information.

It is possible to opt out of having your anonymised browsing activity within websites recorded by analytics cookies. Waitrose.com uses the following analytics provider and you can opt out of their cookies by clicking on the following links. Please note that this will take you to the relevant third party's website and generate a ‘no thanks' cookie, which will stop any further cookies being set by those third parties.

Don't forget that by not allowing analytics cookies, this stops us from being able to learn what people like or don't like about our Digital Products and Services so that we can make them better.

Our business partner MARU (previously known as eDigitalResearch) invites our visitors to take part in a survey of their experience when using the Waitrose.com website. We use this survey to prioritise our ongoing web improvements. Cookies are used in this process to ensure we get a representative sample of visitors for our research and that no individual visitor is unfairly asked to participate in the survey.

For Privacy Policy click here.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see About Hotjar and Privacy Policy.

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. {re-phrase}

For Privacy Policy click here.

If you are in the UK, you can opt out of seeing online interest-based ads from participating companies through the European Interactive Digital Advertising Alliance.

The Facebook cookies are placed when you have been on Facebook and visit our site. This then enables Facebook to personalise possible adverts or posts based on your browsing habits.

For Privacy Policy click here.

To opt out of the cookies click here.

If you are in the UK, you can opt out of seeing online interest-based ads from participating companies through the European Interactive Digital Advertising Alliance.

We use DoubleClick Digital Marketing platform in order to provide our customers with the most relevant advertising across screens and channels, including search ads in Google, Yahoo and Bing. Cookies set up by DoubleClick track browsing habits and activity, and allow us to measure ad performance. Please refer to this link to find out how to opt out of personalised ads.

For Privacy Policy click here.

To opt out of the cookies click here.

If you are in the UK, you can opt out of seeing online interest-based ads from participating companies through the European Interactive Digital Advertising Alliance.

Our cookies do not store financial information, or information which is capable of directly identifying you (such as your name or address). Cookies simply allow our website to retrieve this information in order to personalise and improve your experience of our website.

However, if you wish to restrict, block or delete cookies from Waitrose.com – or any other website - you can use your browser to do this. Each browser is different so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.

Please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

Most modern browsers will allow you to:

·         See what cookies you've got and delete them on an individual basis.

·         Block third party cookies.

·         Block cookies from particular sites.

·         Block all cookies from being set.

·         Delete all cookies when you close your browser.

 You should be aware that any preferences will be lost if you delete cookies. Ironically, this includes where you have opted out from cookies, as this requires an opt-out cookie to be set. Also, if you block cookies completely many websites will not work properly and some functionality on these websites will not work at all. We do not recommend turning cookies off when using our Digital Products and Services for these reasons.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off separately. This is discussed in more detail below.

The links below take you to the ‘Help' sections for each of the major browsers so that you can find out more about how to manage your cookies.

Internet Explorer

http://support.microsoft.com/kb/196955

Firefox

http://support.mozilla.org/en-US/kb/Cookies

Google Chrome

http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647

Opera

http://www.opera.com/browser/tutorials/security/privacy/

Safari

http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html

Safari iOS

http://support.apple.com/kb/HT1677

Android

https://support.google.com/accounts/answer/32050?co=GENIE.Platform%3DAndroid&hl=en

Blackberry

https://uk.blackberry.com/legal/cookies

Windows Phone

http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx

For mobile and app users, managing your cookie preferences may work slightly differently. This is usually done through your phone settings; managing cookies across your whole device. We’ve added some useful steps below to get you started:

How to check cookies are enabled on IOS Safari

• Tap on the ‘Settings’ application from your home screen
• Find and tap on the ‘Safari’ menu item
• Under the ‘Privacy & Security’ section tap on the ‘Block cookies’ menu item
• Select any other option other than ‘Always block’

How to check cookies are enabled on Android

• Tap on the ‘Settings’ application from your home screen or under ‘Apps’
• Under the ‘Device’ section tap on the ‘Applications’ menu item
• Find and tap the ‘Internet’ menu item
• Find and tap the ‘Privacy’ menu item
• Enable ‘Accept cookies’

For all other browsers, please consult your online help files

How to manage mobile device identifiers used within Apps:

To exercise the mobile device privacy settings controls, please visit the privacy settings of your Android or iOS device and select opt-out of interest based ads (Android) or limit ad tracking (Apple iOS).

The links below take you to the ‘Help' sections for each of the major browsers so that you can find out more about how to manage your cookies.

Safari iOS

http://support.apple.com/kb/HT1677

Android

https://support.google.com/accounts/answer/32050?co=GENIE.Platform%3DAndroid&hl=en

Essential Tracking

Firebase
In-App Messaging:

• Firebase In-App Messaging uses Firebase installation IDs to determine which devices to deliver messages to.
• Retention: Firebase retains Firebase installation IDs until the Firebase customer makes an API call to delete the ID. After the call, data is removed from live and backup systems within 180 days.

Performance Monitoring:

• Performance Monitoring uses Firebase installation IDs to calculate the number of unique Firebase installations that access network resources – ensures access patterns are sufficiently anonymous. It also uses Firebase installation IDs with Firebase Remote Config to manage the rate of performance event reporting. Additionally, it uses IP addresses to map performance events to the countries they originate from.
• Retention: Performance Monitoring keeps installation and IP-associated events for 30 days and de-identified performance data for 90 days.

Realtime Database:

• Realtime Database uses IP addresses and user agents to enable the profiler tool, which helps Firebase customers understand usage trends and platform breakdowns
• Retention: Firebase retains Firebase installation IDs until the Firebase customer makes an API call to delete the ID. After the call, data is removed from live and backup systems within 180 days.

Remote Config:

• Remote Config uses Firebase installation IDs to select configuration values to return to end-user devices.
• Retention: Firebase retains Firebase installation IDs until the Firebase customer makes an API call to delete the ID. After the call, data is removed from live and backup systems within 180 days.

Salesforce Marketing Cloud

• Salesforce Marketing Cloud stores user permissions for push notifications and analytics tracking

Non-Essential Tracking

Apps Flyer

• We use AppsFlyer to target and measure interactions with digital content on external platforms.

Meta

• We use an integration with Meta (Facebook) to get a better understanding of the amount of users that reach our app and products through advertisements on Facebook.

ContentSquare

• We use ContentSquare to measure the level of User Engagement by looking at information such as the Revenue and Transactions generated over a period of time.

NewRelic

• We use NewRelic to monitor technical aspects of the Application and its respective services, such as Crashes and Performance Metrics.

Logs

• We use logs in order to monitor any events that happen while using the app. We use the logs to create a timeline of occurrences which will help us investigate any problem a user might run into.
• No personal data that can identify a specific user is logged, only data such as interactions, User and Product IDs, etc.

Salesforce Marketing Cloud

• We use analytics within Salesforce Marketing Cloud to measure customer engagement with push notifications (if a customer has given notification permissions).

Firebase/Google Analytics

• We use Firebase and Google Analytics for tracking and reporting of app traffic. This information can be used to gain customer insight and improve the way our app works. Firebase and Google Analytics do not collect any personal information.

When you are on Waitrose.com. you may notice that there is content from other websites - for example a video from YouTube or a store locator map from Google. We may also provide you with the opportunity to share information with others using social networks such as Facebook. We add this content from time to time to improve the user experience. As a result, you may be sent cookies from these other websites. Waitrose does not control these cookies and we suggest you check these third-party websites for more information about the cookies they use and how you can manage them.

Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use our services. This just means that the advertising you see will not be as relevant or customised to you.

However, if you still want to opt out of these third party advertising cookies, you can do this by visiting the Interactive Advertising Bureau's website www.youronlinechoices.com/uk which lists all ad serving cookies that are currently set on your device and tells you how to opt-out from each of them. Please note that this website lists many more networks than those used at Waitrose.com.

We have also set out links to some of the specific partners we work with who set cookies on our websites, and therefore on your computer, each of which have instructions on how to opt out of their cookies.

Please remember that if you choose to opt out of targeted advertising from a specific company or via www.youronlinechoices.com, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.