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Nice Rice Wholegrain Basmati250g

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Nice Rice Wholegrain Basmati
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£1.85£7.40/kg
Microwaveable
View all in Microwaveable Rice
Cooked Brown Basmati Rice.
Sustainably Farmed.Our signature sustainably farmed wholegrain Basmati rice, sourced from a select group of farmers based in Haryana, India. We use only the highest quality grains - aromatic, with a beautiful nutty flavour - making other rice seem, well, ordinary! Perfectly cooked, ready-to-heat and on your table in under 2 minutes... super convenient, but really tasty, too. And our rice isn’t just delicious - it’s better for the planet too. We source 100% of our rice from pioneering farmers who are reducing CO2 emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*. *BETTER TASTING RICE We use a single origin, heritage variety basmati across our range. No artificial colours, flavours or preservatives. *BETTER FOR THE PLANET Rice farming has a shocking sustainability record. CO2-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. We source our rice from pioneering farmers who prioritise sustainability, cutting CO2-eq emissions by 49%. *BETTER WAY OF DOING BUSINESS We pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time. We also donate 2% of our revenues to train more farmers in the sustainable farming practices.



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